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Consultant for development of Regional Cocoa Strategy at WWF


The overall objective of the consultant is to develop a WWF regional cocoa strategy which ensure that development of cocoa by growers in the countries of the Congo Basin does not undermine the natural capital of these countries while contributing to economic development and social inclusion.    
The objectives of the consultancy are to develop a regional cacao strategy including: 

  • identifying the main players and power centres in the cacao sector in Congo Basin; 
  • ways how to empower smallholder famers to be key active actors in responsible and sustainable cocoa production in the Congo basin (including TRIDOM landscape) and ways to link cocoa farmers to market systems for deforestation free cocoa supply chains; 
  • Mainstreaming the “Integrated Agribusiness-Conservation Model” for deforestation-free cocoa production with at least 3 formal suggested agreements between smallholder cocoa cooperatives and private sector (buyer companies) through landscape linked to sustainable market systems and complying with sustainability criteria with traceability system in place; 
  • rolling-out of a roadmap on Deforestation Free/green Cocoa and social inclusion in the TRIDOM landscape (Congo Basin) enabling behavioural change and leading to gender equality in cocoa market system with women having voice in decision-making, and equal access to productive resources (land, credit, information and extension services, etc.). 
  • identifying the role for certification schemes related environmental concerns and market’s opportunities for smallholder farmers in cocoa sector and ensure alignment of WWF regional strategy with the cocoa strategies from the large brands; 
  • Theories of change clearly showing WWF’s value-add and highlighting the opportunities for WWF to engage globally and regionally, and potential roles. 
  • Result chains to clarify the way the Strategies will be implemented 
  • A monitoring plan including indicators. 

3. Products

The consultant will deliver the following products during the project: 

  • Current state analysis: A robust current state analysis (supported by a SWOT analytical matrix) of the cocoa sector in Congo basin with focus on TRIDOM landscape (Cameroon, Gabon and Republic of Congo). The current state analysis needs to include a value chain analysis in the landscape, relevance of certification schemes, assessing current or potential economic value, as well as likelihood to improve the livelihoods of smallholder farmers.
  • Drivers, trends and scenarios: The consultancy will identify what is driving development of cocoa sector in this landscape, the main actors, current trends and likely scenarios. There is need to stratify the region into areas which are suited for cocoa and those which are not or only marginally suitable.
  • Problem statement: A clear problem statement for TRIDOM landscape using HCV-HCSA approach for any proposed land use change with the aim to enable WWF action. The problem statement must capture the impact of cocoa sector on natural ecosystems and on livelihoods of smallholder farming and communities. It must highlight the public goods the forest provides such as ecosystem services, cultural values, community needs (those living in landscape), and biodiversity.
  • Vision: A clear and compelling vision statement that creates a positive narrative about the need to improve cocoa value chain to enable conservation and resilient landscapes, while improving the livelihoods of smallholder farmers and communities. In clear, what is financial and environmental opportunity cost of cocoa in the Congo basin region.
  • Theory of Change: A robust narrative for the Theory of Change that captures interventions and leverage points to resolve the issues identified in the problem statement. The Theory of Change should identify the specific leverage point(s) for WWF to focus on. So, we must be very selective about our interventions, investing only on those that yield the highest return on our investment and that will bring WWF closer to the aspired outcomes of the Food Practice. The theory of change must identify partners and stakeholders with whom WWF needs to collaborate and engage to deliver the aspired goals of the strategy.
  • Results chains: Results Chains that show how the Theory of Change will be put into action, highlighting the leverage points for WWF action. This should include: a) impacts, b) outcomes, c) outputs, d) activities/inputs. The Theory of Change should organize the pathways for change, express all assumptions along the pathways, indicate the specific outcomes that WWF will deliver, and define the KPIs for final outcomes as well as for WWF outcomes.
  • Budget: an estimated budget to implement the strategy and to deliver key objectives.
  • Monitoring Plan: a monitoring plan with clear indicators for the selected objectives. 

All products must be developed in close consultation with the relevant WWF offices in Congo basin, the Food Practice team in Africa, the Food Practice Core Team and Leadership Team, and other relevant WWF Practices (Markets, Forests, Freshwater and Wildlife).  
An in-person workshops need to be planned by the consultant for review of the draft strategy and costs should be submitted as part of the proposal. 
All products should be submitted in Word documents (English with summary in French), accompanied by an annotated slide deck (PowerPoint).

4. Length 

The consultancy will be a three (03) months (or 90 days) assignment.  

5. Qualifications

The consultancy may be carried out by an individual, a small team, or an organization. Desired qualifications include:  

  • At least 10 years' experience working in agriculture value chains in Africa with specific expertise in cocoa sector. 
  • Expertise in systems thinking, results chains development, initiative development. 
  • Technical expertise preferred: environmental or natural resources management, agri-economy, Rural Development. Good knowledge of and experience in HCV-HCSA Approach especially in relation to forested landscapes.
  • Strong facilitation skills and experience in deforestation-free agriculture supply chains and restoration of degraded lands.
  • Proactive problem-solving and good communication skills (Writing and Oral).
  • Strong research, and analytical skills, as well as attention to detail.
  • Ability to work productively on both independent research assignments and as part of a team.
  • Familiar with Congo basin ecological context.
  • Ability to ensure effective record keeping and communication on Africa’s food priorities within the WWF global network.
  • Previous experience with WWF initiative development process preferred.
  • Fluency in multiple languages preferred (English and French required). 

6. Reporting

The consultant will report to Jaap Van Der Waarde (TRIDOM Deputy Landscape Leader).
Technical guidance will be provided by Ludovic MIARO III (Regional Food System & Green Growth Program Lead) and members of TRIDOM Food Technical Groups. Members of Africa Food Team and the WWF Food Practice Core and Leadership Teams may be called upon to support the consultant on specific matters, only as needed. The consultant will also have regular  communications with regional and international Food Practice Scientists and Leaders.

7. Contacts

Please send your proposal, including budget, project deliverables (how you understand them and how you would deliver them), and timelines to with cc to Fideline Mboringong ( and with subject line “Developing WWF Regional Cocoa Strategy” .  Include CV with details of relevant experience and achievements and at least three references.

For further information, or in case there are questions, please contact Ludovic MIARO III ( ).

Deadline for applications is 15th July 2020.

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